Third Sector PR is working with Make-A-Wish, the leading wishgranting charity for children with life-threatening illnesses, with a brief to raise the charity’s national profile and broaden its reach.

In this, the charity's 21st anniversary year, the consultancy has diversified the coverage that Make-A-Wish traditionally achieved at regional and local levels by successfully targeting national, consumer, broadcast and specialist media, using case studies, staff profiles and celebrity patrons to raise awareness of Make-A-Wish among a wider audience.

The consultancy has also brought creative ideas to support high-profile corporate partners and is maximising PR opportunities around its programme of fundraising activity.