Everyone knows that gardening is good for them. How to prove it is not so easy. Thrive wanted to position itself more prominently as a national disability charity using gardening to change lives. On the back of research-based evidence, Thrive now has an active PR and media programme, raising awareness in the national media and putting in place ambitious plans for a capital appeal for its flagship project in Battersea Park.

Partnerships, public affairs, marketing and fundraising are all now playing their part in the communications mix to establish Thrive as a powerful player in helping disabled people to play a full part in society.